Former Big Brother Naija housemate, Cynthia Nwadiora, popularly known as Cee-C, has opened up on why she did not win the reality TV competition.

Speaking in a recent podcast interview with Pulse, the reality star explained that her decision to remain authentic and avoid following a strict strategy may have cost her the top prize.

“I did not win Big Brother Naija maybe because I was myself and I could not stick to a strategy,” she said. “Having been on the show twice and also watched the show sometimes, I will say it’s very important to have a strategy and stick to it. Be serious about it.”

Cee-C emphasized the importance of focus and determination, urging future contestants to keep their eyes on the prize. According to her, the show’s organizers do not hand out scripts, meaning housemates must choose a clear path—whether chasing money, friendships, or relationships—and remain consistent.

Cee-C first competed in BBNaija 2018, where she emerged runner-up, and returned for the All-Stars season in 2023, where she finished as second runner-up. Her reflection sheds light on the role of strategy and focus in achieving success on the reality show.